As a startup, though, it’s exceptionally pretentious to think of ourselves as armies; rather, to use another military analogue, we’re squads and fireteams, bands of specialists that ally toward a common goal, each of us participating equally in the dirty work.

Eston Bond, explains why his startup - isocket - is a titleless one.

I love the description of a startup above and agree wholeheartedly with Eston’s views on why titles actually do not matter.

This is a similar approach to what we have at WooThemes, where we’ve never been overly fussed about titles and specific job descriptions. And the only reason why I didn’t write such an article, is because I’m not nearly as eloquent as Eston, who manages to write an extremely intellectual article on the matter. :)